In the third year of “weight”, Longhu’s business has risen steadily.
On March 22, Longhu Group announced its annual performance in 2023.Among them, the operating and service business achieved a total operating income of 24.88 billion yuan, an increase of 5.7%year -on -year, and the coverage of dividends and interest times increased to 1.55 times.Among them, the contribution of the operation and service business in the net profit of core rights and interests accounted for more than 60%, and the development proposed by the “within the next five years (non -real estate development) of the” in the next five years (non -real estate development) is very hoped to reach 50%”Target.
In terms of operating business alone, in 2023 Longhu’s tax -free rental income was 12.94 billion yuan, an increase of 8.9%year -on -year, and the gross profit margin was 75.9%.Specific to the commercial sector, in 2023, the rental income of Longhu’s opening shopping mall reached 10.28 billion yuan, an increase of 9%year -on -year, and the first time it exceeded the 10 billion mark.It is second only to Wanda Commercial Management and China Resources Land, ranking among the top three in the national shopping center industry income.
In addition, the turnover and passenger flow have achieved a significant increase, of which a daily average passenger flow increased by 32%year -on -year, and the turnover increased by 49%year -on -year.
As of the end of 2023, the building area of Longhu Group has opened the mall of 7.97 million square meters, and the overall lease rate was 96.2%.
With the “operating income profit accounted for more than 60%” and “mall rental income exceeds 10 billion yuan”, in the next 2024, the hundred Mall eras that belong to Longhu Commercial will also be officially opened.
“For newly opened projects, we have clearly carried out product grading, and differentiated according to the fixed grading of each project, one store and one strategy, to meet the needs of shopping in different customers. In additionIncluding operating efficiency and space use. In general, Longhu Business will welcome the ‘Hundred Mall’ era through innovation and diversification. “Longhu management responded.
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“Business income profit accounted for more than 60%”
The structure is effective
Under the “one Longhu” ecosystem, Longhu has formed three major business segments: development (real estate development), operation (commercial investment, long -term rental apartments), and service (property management, smart construction)Apartment, property management, and intelligent creation of five major channel business structures, the layout is clear, focusing on collaboration.
However, with the turmoil and downward of the residential development market, Longhu has entered the new cycle of “adjustment” in advance.
In 2023, Longhu Group’s operating and service business achieved a total of 24.88 billion yuan in operating income, a year -on -year increase of 5.7%; operating profit accounted for over 60%, becoming an important engine for Longhu Group’s profitability and returning to growth.”During the downward process of the entire industry, it provided confidence for the Longhu crossing cycle and became a cockpit stone for the crossing cycle.”
Specifically, the operation business mainly includes business and crown apartmentEssenceBusiness is divided into two main product lines: Xingyuehui, a urban shopping center Tianjie and a community shopping center.”Guanyu” is a rental housing that meets the rented by the new generation of people. It is currently opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Chongqing, Wuhan, Nanjing and other highweight cities.
In recent years, Longhu’s shopping mall revenue accounts for more than 77%of the operating business. At the end of 2023, 88 operating malls have been operated, and the construction area of the mall has been opened for 7.97 million square meters.+Home, the number of strategic brands exceeds 400.
In terms of income structure and profit structure, Longhu Group has initially transformed, which is particularly rare in the current environment.
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14 new shopping malls are approaching
The era of the hundred malls of Longhu is here
In 2023, Longhu Commercial opened a total of 12 shopping malls, including 5 heavy asset projects such as Suzhou Yujiang Tianjie Street and 7 light asset projects such as Jiangwanli, Shanghai Jiangwanli.Possented the weight of the weight, continuously deepening the grid layout in core cities is the core strategy of Longhu Business.
Layout strategy
Follow the potential regional opportunities, urban expansion incremental opportunities
First, according to the urban grid model and the rhythm of land supply, discover the potential structural layout opportunities of the core area; the other is that with the deep -capacity high -energy urban boundaries gradually extend, the opportunity to choose a regional shopping mall in the periphery of the city to meet the new area of the city’s peripheral areaOffline shopping needs of new citizens.
At present, Longhu’s shopping mall layout is basically the same as the urban line of its development business, focusing on first -tier and strong second -tier cities.According to the statistics of winning business, more than 91%of the 88 shopping malls that have been opened in Longhu are currently in first -tier and strong second -tier cities.In terms of regional focus, it is clearly concentrated in the Yangtze River Delta and the Midwest.
Development mode
The number of heavy asset projects decreased year -on -year, and the light assets are dazzling
Because the current real estate development business is in the downward cycle, the sales of various enterprises have declined and the financing channels have narrowed.The number of heavy asset projects opened in Longhu Tianjie in 2023 decreased compared with the previous two years, but light asset projects performed brightly.
In 2021, the first light asset project of Longhu -Wuhan “Fanhuli” opened; in 2022, the first light asset street -Hangzhou Wu Die Tian Street, and the first light asset Xingyuehui -Chongqing AijiaLiangjiang Xingyuehui project; in 2023 Longhu Commercial completed the opening of 7 light asset projects, and the cumulative opening of the light asset shopping center has reached 10.
On April 29, 2023, Longhu’s first light asset street project in 2023, Hangzhou Guofangtian Street, opened. This is the 9th Sky Street in Longhu in Zhejiang’s grid layout. It is also the second light asset street in Zhejiang.EssenceEfforts to build the first full -format shopping center in the block. The investment promotion brand focuses on the “regional first entry” and “format innovation”, reconstruct brand vitality, and improve regional living consumption upgrades.The project has introduced innovative formats such as Hangyu Bay, Yixiangju, and No. 1 antidote, and innovative formats such as comedy talk shows and immersive space experience. Xinhua Bookstore first entered the Tianjie system.
In terms of core logic, in the huge stock market, most of the shopping malls have the case where the location value is not matched with the operating value, providing a huge market space for the light asset business.The commercial market has greater demand for high -quality business operation management services, and Longhu Business has sufficient business management capabilities to meet this demand, so as to faster its own business layout and commercial income.Up to now, Longhu Business has obtained more than 30 light asset projects.
In the performance announcement, Longhu stated that in 2024, 14 shopping malls will open in cities such as Chengdu, Nanjing, Tianjin and other cities, including 8 heavy assets and 6 light assets.layout.At the end of 2023, there were 88 operating malls. If 14 shopping malls were successfully opened in 2024, the number of operating malls in Longhu in 2024 will reach 102, becoming the fourth super hundred Mall enterprises., China Resources.
It is worth mentioning that Longhu Business will officially enter Hainan in 2024.Haikou Sky Street, which is expected to open in the third quarter of 2024, is the first shopping center built by Longhu in Hainan. The 220,000 square meters of flagship commercial volume is also the largest shopping center in Hainan in addition to tax -free monomers. It is reported that Haikou Tianjie has adopted more.The first -level three -dimensional design will introduce nearly 500 brands, including about 40 first stores+20 city flagship stores and five major theme trendy brand matrix.
In addition, Longhu Business will also enter Tianjin and Shaoxing, and will build Meijiang Tianjie and Jinghu Tianjie.
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“Master of Tune”
Continuous optimization of business content
In addition to the structure, refined operations are another key to Longhu holding the business card and continuously maintaining its advantages.
The Win -Shang Research Center selected four cities: Hangzhou, Shanghai, Wuhan, and Suzhou. The large -scale enterprises who retrieved the region and the shopping malls of enterprises with representative projects found that Longhu’s local shopping mall passenger flow was much higher than the average city in the city.Level and rank among the best.
According to statistics, in 2023, Longhu completed the adjustment and upgrading of nearly 10 shopping malls, and the product form was continuously new and diversified. Many Tianjie Street completed the “explosion reform” of the original interface and merchant portfolio, and updated the market.
Shanghai Longhu Hongqiao Sky Street
In December 2016, Hongqiao Tianjie officially announced the “entering the circle” Hongqiao Business District, becoming one of the largest shopping malls in the region.
In 2023, in order to respond to the upgrade of the Hongqiao Business District and meet the more diverse consumption and social needs of business white collar in the surrounding population and sector, Hongqiao Tianjie decided to focus on the new positioning of “Hongqiao Young Vitality Land” and take the lead in starting the overall renewal and adjustment.The area is nearly 30,000 square meters.
The first step has to be re -cut, and several escalators must also move.The original short space was “cut” into four pieces, which greatly increased the display of the store outside the store, and also increased the accessibility of the surrounding customer base.The direct feeling brought by this change is that Tianjie has become better strolling, and the time to stay unknowingly has been longer.
The new “food park” on the B2 floor has become the largest gourmet collection place in Hongqiao with more than 60 catering combinations, and solves the problem of “difficult to eat” for more than 50,000 business white -collar workers in the area.
Today’s Hongqiao Sky Street has high -end business banquets such as Jingpu Club, Beach Bund, Chef Officer, Xu Ji Seafood, etc., as well as the “Tianjie” night economic characteristics, plus the huge fast food snack brand of “food park”The matrix not only builds a differentiated format in the region, but also establishes a cognition of “dinner and eating, going to Hongqiao Sky Street” in the minds of consumers.
On New Year’s Day in 2024, the opening ceremony of Longhu Hongqiao Tianjiehuan was officially held.
Shanghai Longhu Baoshan Sky Street
Longhu Baoshan Sky Street, which opened in 2017, has always been a comprehensive commercial landmark in North and Shanghai.
With the development of the region, there are more and more young people in all directions, and the population structure of the sector has changed.The Paushan Sky Street, which is accompanied by the accompany, therefore made a new positioning of “Focus on New New New New”, and turned into a “Shanghai New Shengli Gathering Center”.Young customer base.
In September 2023, the project made a “joy” appearance on B1 Outer Street, which is the first social attribute theme commercial space in the region.The total rental revenue of all containing from September to October increased by 120%; the average monthly passenger flow of the reconstruction area exceeded 22,000, an increase of 31.4%; the average monthly efficiency of the reconstruction area increased by 35.9%, which proved the effective value of space renewal with the improvement of operating efficiency.
Suzhou Shishan Sky Street
Shishan Sky Street is the first Tianjie of Longhu Business in Suzhou.
In 2023, Shishan Sky Street has made huge adjustments on the brand layout and space scenarios to introduce about 40 catering brands that represent the young lifestyle, including algebra, Poka Poka baking, and Rozo Western food.space.
Among them, the nation’s first shop Patata, Suzhou’s first store, Donglan, Nanlishan Fang, KCOOKING, Shanhai Erma, Suzhou New District’s first store B & S, Sand Bingbiao, Bu Ge Tokyo, etc., became a veritable “first store harvester” in the high -tech zone.Essence
The layout of the B1 layer is renewed, the outer street+lane+the box relaxation: enlarged the concept of “mountains and green”, returned to the natural mountain forest in the design, penetrated the traditional food square and outdoor sinking square, and opened the closed box space and outdoor landscape space.
In addition, open the theme district of “Shanxia”, dig deep into Suzhou’s local cultural background, innovate and create a new business space of relaxation, social and aesthetic, and talk about the culture of Gusu City and alleys.Resonance, lead the future lifestyle.
Beijing Daxingtian Street
In 2023, Ayo Park, Daxingtian Street, Beijing, Longhu, made a stunning appearance. Under the guidance of “the most relaxed lifestyle block”, Daxingtian Street focused on three aspects: space layout, element selection, and light atmosphere.A relaxed land that integrates pleasure social and unbounded.
The space layout dimension, the atmosphere of the combination of dynamic and static continues, Ayo Park wants to build a business space full of “shopping” and “sceneization”; at the element choice, logs+bonfires+green plants, triggers imagination with elements of life, create creationSummer wants to shop time.
The same colorful is the lighting set, the light source+warm -colored lamp belt, creating a relaxed and casual atmosphere.Under the “spiritual core” of youth social gathers+Shu enjoying life, Ayo Park introduced more than 20 popular brands that meet the aesthetic level of young people and consumer preferences, covering trending digital digital, net red tea, quality catering and other categories.The land fits the daily consumption orientation of young people.