Original title: China Hotel Association and Jiahao Food Signing Strategic Cooperation Agreement
Workers Daily -China Industry.com reporter Yang Zhaokui
On April 23, the China Hotel Association and Jiahao Food signed a strategic cooperation agreement at the conference of Jinba Star Kitchen Creation Camp. The two parties will give full play to their advantages to produce innovation, health consumption, technical exchanges, talent cultivation, industrial integration, quality improvement, quality improvementCarry out cooperation and innovation in terms of efficiency and other aspects, and inject new vitality into the high -quality development of the catering industry.
Jin Yong, vice chairman of the China Hotel Association, said when attending the event that the catering industry is an important area for promoting consumption, benefiting people’s livelihood, and stable employment.In 2023, the annual revenue of the catering industry reached 5289 billion yuan, entering the 5 trillion times.From this year’s national work report, to the “Guiding Opinions on Promoting the High -quality Development of the Catering Industry” jointly released by the Ministry of Commerce and other 9 departments in March, we can see that the state and relevant departments attach great importance to the development of the catering industry.Under multiple favorable factors such as policy empowerment and supply and quality, catering consumption potential is further accelerating.
During the Qingming holiday this year, the consumption of catering in many places increased strongly, and the income exceeded the same period last year.The catering industry is accelerating the integration of multi -business formats such as domestic tide, cultural tourism IP, and health consumption, becoming a strong force in active and driving the domestic demand market.However, the other side of the market is the fierce competition in the catering industry.According to industrial and commercial data, as of December 21, 2023, the number of domestic catering companies canceled and revoked the number of more than twice the year in 2022, exceeding 1.265 million, and averaging 3,563 restaurants.New highs in recent years.
Against such a background, catering companies are essential for the essence of taste and return to catering.Jiahao Food was established in 1994. It has focused on catering seasonings for 30 years. It integrates research and development, production, and sales. The core brand “Jinba” is a strong and high -quality brand with seasoning catering channels.In the process of development, its products have been highly recognized and closely recognized and closely recognized by restaurants and catering companies and chefs across the country, providing high -quality products for creating “Chinese taste”.
The China Hotel Association has opened a comprehensive strategic cooperation with Jiahao Food, which aims to provide high -quality and high -efficiency services for high -end hotels, large meals, exquisite restaurants, group meals, banquets, fast food chains, snack powder noodles, etc.In the era of digital consumption, the company has a keen insight into the consumer market opportunities. It has obtained strong technological research and development support and high -quality ingredients and raw material supply. It enhances the taste of vegetables, accelerates product innovation and upgrading, achieves high -quality standardization, helps brand building, and optimizes supply chain construction.
At the scene of this strategic conference, Jiahao Food also launched the second season of Jinba Xing Kitchen Creation Camp with the China Hotel Association Association; jointly released a new product of slow -stewed chicken soup that can easily build Michelin chicken soup.
Source: Workers Daily Client
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